PSFJ CREATIONS
“Behind each of my designs lies a deeply personal story. What I love the most in my work is seeing how those stories resonate with you. Every piece I create is a piece of me and nothing makes me happier than sharing them with you.”
PSFJ Collections
“Behind each of my designs lies a deeply personal story. What I love the most in my work is seeing how those stories resonate with you. Every piece of mine is a piece of me and nothing makes me happier than sharing them with you.”
Behind The Brand
Born to a French mother and a Lebanese father, Paola Sleiman was born and raised in Istanbul. Upon graduating high school, she moved to Beirut where she got her Master’s in Interior Architecture. After spending a couple of years working in that field, she took a leap of faith and decided to follow her true passion. This is when she moved to Florence, Italy, to specialize in Jewelry Design.
Back in Beirut, she founded PSFJ, a young spirited fine jewelry brand born out of her own unique story, which lays in her multicultural and multidisciplinary nature.
Learn more
PSFJ Lookbook
“The most gratifying moments in my work are when I hold the final product of a complex process, from sketch to finished piece, and see it become part of someone else’s journey.”
LATEST NEWS
PSFJ Gift Cards
May 11, 2022
We now have gift cards available for those who are shopping for someone else and don’t know what to get. Get in touch to purchase a gift card of the amount of your choice, and gift them the opportunity to choose their own gift or the experience of ordering their very own and special custom piece.
Designers Christmas Market
February 22, 2023
Our latest press release got published in Special Madame Figaro Arabia. The online magazine featured a full presentation of our brand and its founder, diving into the personal story behind it, its values and mission, and Paola’s personal journey that led her into the world of jewelry. You can find the article in our Press section.
High-end Designers Event
April 22-25, 2023
We took part in the “Collection Capsule” designers exhibition at Le Yacht Club Beirut, where we launched our SS23 collections and showcased our new and previous exclusive pieces. A very anticipated high-end event where we enjoyed meeting the audience and have them physically discover our latest work.
PSFJ LOOKBOOK
“The most gratifying moments in my work are when I hold the final product of a complex process, from sketch to finished piece, and see it become part of someone else’s journey.”
LATEST NEWS
New brand identity
February 19, 2022
PSFJ revealed its new visual identity as part as the ongoing evolution of the brand.
New capsule collection
March 8, 2022
On International Women’s day, we revealed the name and story of our latest capsule collection. “Femme” is a tribute to women and to the various facets of womanhood. Stay tuned for the full reveal.
PSFJ gift cards
May 11, 2022
We now have gift cards available for those who are shopping for someone else and don’t know what to get. Get in touch to purchase a gift card of the amount of your choice, and gift them the opportunity to choose their own gift or the experience of ordering their very own and special custom piece.
Have a Custom Order?
Contact our team with a small description of what you have in mind. We will shortly respond and help develop your idea, following your budget.
